Terra incognita (Latin for “unknown land") was a term used in cartography in the middle ages for regions that had not been mapped or documented yet. Now with GPS all around us this is hard to imagine, but for centuries whole continents were undiscovered, and lateron big parts of certain coastlines remained unknown until someone sailed by and did surveying and mapping.

Hondius - Insulae Indiae Orientalis.png

Above example is a Hondius map of 1610 (Insulae Indiae Orientalis) where the South coast of Java is still a kind of straight line

Like Mercator in the 16th century started filling in the blanks step by step with his world maps, we intend to do the same for the largely unmapped supply chain software market in Asia.